Align initiatives and develop a common vision of success

Strategy

Being strategy-led enables you organisation to make better and faster decisions, encourages cross-functional collaboration and develops a culture that can implement new ideas fast. We've developed a modular approach that draws on the outcomes of our Insight process, allowing us to collaboratively build a winning strategy for your business that's #fitforthedigitalera.

How it works

CAPABILITY AUDIT
Assess your organisation's objectives against its capabilities, skill-sets and technology stack, highlighting any barriers and gaps between your aspirations and their actualisation.
AUDIENCE RESEARCH
Understand your audience through research and data acquisition, analysis, segmentation and persona development. Get to know who they are, where they are and how they behave and respond.
STRATEGY BUILDING
Decide how you want your audience to experience your brand across touchpoints (interactions, voice, vision & proposition) and create a plan for delivering the desired results.

Outcomes

Our Strategy team helps you build a vision of where value, or technology, is likely to shift in the near future; a reasonable hypotheses of where disruption will happen.

Together we develop a plan of action to expoloit the opportunities for your business and counter the threats against it.

Evidencing Success

  • Customer Self-Service

    Leading Financial Services Provider

    Customer experience analysis and strategy for a dedicated cognitive customer assistance platform.

  • Better serving the business community

    Swindon & Wiltshire LEP

    Driving insights and improving data collections and analysis capabilities.

  • De'Longhi Bean to Cup Coffee Machines

    Marketing Strategy

    De'Longhi
    Growing the brand awareness and sales for an under-penetrated product category.

    Asking the right questions

    Businesses of all sizes and sectors desperately seek experts who know how to devise integrated strategies for the digital era. Moreover, companies not only need answers, but need help in asking the right questions. Discover how Rika answers these challenges by delivering deep insight, strategy and customer experience excellence with our team of highly experienced digital professionals.

    STRATEGY

    Align initiatives and develop a common vision of success.

    More expertise

    Insight

    Break silos, generate ideas and see the road ahead.

    Technology

    Make the right choices and avoid expensive mistakes.

    Customer Experience

    Analyse, understand and optimise customer interactions

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    Rika Digital
    Owen Group partner

    Rika is a trading name of JK Digital Consulting Limited,
    registered in England & Wales No 9980411, VAT Registration No 250 1028 61